Discovery

A thorough deep-dive to explore existing set-up, carry out extensive research and testing, establish audience personas, information architecture and UX, as well as detail technical infrastructure and stack, with the delivery of a project Scope of Work and various plans to execute your project.
Trusted by 50+ brands
a group of people sitting on couches in a room
jam-packed with value

Discovery includes

  • User Persona Cards
  • Customer Journey frustrations
  • Heatmap Reports & Analytics Summary
  • CX Review of Key Ecom Pages
  • Brand Application (UI) Review
  • 3-5 x UI Concepts for high-conversion areas
  • Loom Walkthrough & Call with Ecom Experts
  • 30-50 Growth Initiatives Recommended based on impact
  • 15+ CRO Test Recommendations + Criteria
ESTABLISH & EXPLORE PROJECT OPPORTUNITIES

discovery

Trusted by 50+ eCommerce brands
Discovery
Established brands working closely with an agency to facilitate large bespoke or custom Shopify projects. For projects over £35,000+VAT
from £4,000 +VAT*
VAT at 20% standard (UK)
best seller
4 -6 Weeks
Design
Analysis
  • Audience Personas
  • Recommended User Flows
  • Information Architecture
  • Functionality Recommendations
Research
  • Data Analysis
  • Competitor Research
  • Heuristic Evaluation
  • Qualitative Testing
Technical
  • Page Templates & Sections Investigations
  • Functionality Investigations
  • Tech, App & Integration Investigations
Deliverables
  • Customer Experience (CX) Plan
  • Information Architecture Plan
  • Ecommerce Landscape Workshop
  • Scope of Work
  • Technical Plan
Migration Analysis
Established brands working closely with an agency to facilitate large bespoke or custom Shopify projects.
Migration Discovery
from £1,000 +VAT*
VAT at 20% standard (UK)
  • Product Data & Limitations
  • Collections & Limitations
  • Orders
  • Customer Data/Addresses
  • Blogs & Articles & Limitations
  • Pages & Limitations
  • Discount Codes & Limitations
  • 301 Redirects
  • Assets & Limitations
Get into the Discovery like
a hand holding a smart phone with a message bubble above it
user experience

Build better customer journeys

  • Uncover areas for opportunity
  • Recommendations based on impact
  • Highlight typical user frustrations
  • Understand customer buying behaviours
Technically

get under the hood

  • Discover code quality on a section by section basis
  • Performance + optimisation enhancements by removing redundant code
  • Reduce ongoing costs by replacing unused apps or building natively
a man wearing headphones using a laptop computer
a drawing of a bridge with a sky in the background
Increase & improve

drive results

  • Improve conversion, increase LTV + AOV
  • Opportunity to improve brand consistency
  • Consolidate ecommerce strategies + tactics
the Discovery process

how it works

Ecommerce Landscape & Workshop Facilitation

We’ll run a Discovery Workshop with your team to determine your ecom landscape. We’ll outline a roadmap based on the findings from both Audits.
1-3 Hours

CX & Technical Auditing

We’ll then go away to take a look under the hood at your existing technical product set-up and data. Our CX team will begin carrying out user and competitor research, testing and analysis.
1 Week

Establish IA, Audience Personas & UX Wireframes

Following on from the CX & Technical Audits, we'll then establish information architecture - based on your audience personas, user testing and research (competitor analysis) we carried out. Once we have information architecture we can clearly define each of the pages in the flows UX, creating wireframes for key pages and areas.
1 Week

Scope of Work & Project Plan Creation

After audits, Ecom Landscape/Workshop are completed and we've established information architecture, audience personas and UX wireframes, we’ll then create the projects 'Scope of Work' which will include documentation that clearly outlines the CX +Technical Plans to successful project delivery.

FAQ

What exactly is included in the theme and custom builds service?
How long does it typically take to complete a custom build?
Are there any additional costs associated with custom features?
Can I provide my own design for the theme?
How many revisions are allowed during the design phase?
What tools do your team use throughout the process?
What platforms or tools do you use for the custom builds?
Is SEO optimisation included in the package?
How do you handle data migration from my old store to Shopify?
Will my store be mobile-responsive?
Can I integrate third-party apps or plugins with the build?
What happens if I encounter issues after the build is complete?
Do you offer post-launch support or maintenance?
Can I add more products, content or pages after the build is complete?
Are payment gateways and checkout processes set up as part of the service?
Can I have a staging site to review changes before they go live?
What is the process for feedback and approvals during the build?
Are there any limitations to the customisations I can request?
"Alpkit have partnered with WIRO for a long time now, and it's always a total pleasure. They don't only help implement your own strategies for digital growth, but bring new ideas and opinions to the table which creates a collaborative, creative and rich way of working. Tom, Amy, Sam and Ben are a very knowledgeable bunch, and always go the extra mile to support you, whether its strategy, CX, UI, questions around Shopify's infrastructure or development"
Chris Green, Head of Ecommerce
WIRO provided exceptional service from start to finish. They demonstrated unparalleled professionalism, expertise, and dedication in redeveloping my website. From our initial consultation, they understood our vision and objectives. They took the time to listen to my requirements and offered valuable insights and suggestions to enhance the website. Their communication throughout the entire process was clear which helped me every step of the way. The project was completed within the agreed timeline and budget, the whole team were exceptional. 100% Recommend.
Patrick Cho, Chief Operating Officer
"WIRO's an agency who stand by what they say, and do what they commit to, with a smile and can-do attitude! It's a tough gig being on the front line of web development delivery, so if you're looking for a trustworthy and talented eCommerce agency, then WIRO would be a great choice"
James Doyan, Head of Fire
"WIRO went above and beyond to get an immaculate Shopify 2.0 site exactly how we wanted! They really are ecommerce experts and development wizards. We were super impressed with their desire and thrilled with the results"
Luke Malden, Ecommerce Manager
"Alpkit have partnered with WIRO for a long time now, and it's always a total pleasure. They don't only help implement your own strategies for digital growth, but bring new ideas and opinions to the table which creates a collaborative, creative and rich way of working. Tom, Amy, Sam and Ben are a very knowledgeable bunch, and always go the extra mile to support you, whether its strategy, CX, UI, questions around Shopify's infrastructure or development"
Chris Green, Head of Ecommerce
“WIRO are always a pleasure to work with. We initially built together on Shopify in 2018, and recently rebuilt on 2.0, to create a modern and seamless CX for our menswear brand. Immediately onboard with our aesthetic requirements and quickly identified the creative process and end result. Functionality and CX improvements ran alongside, with effortless synergy, useful knowledge input and ideas for us on further enhancing. The whole process from initial strategy, through to launch was stress free, for what was a very important milestone for CHé, handled excellently by the Project Manager and Dev team. The end result is a new and improved site we're very proud of that we can manage more efficiently, with a huge increase in sales, beating sales targets month on month. Having worked with WIRO for over 5 years now, on projects big and small, we’d strongly recommend working with them for your ecommerce growth”
Joshua Starling-Fletcher

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