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Solo Coffee produces ready-to-go espresso, offering a convenient, high-strength coffee solution for customers looking for quality coffee on the move. As the brand continued to grow its eCommerce presence, it wanted to optimise the customer journey, strengthen its subscription offering and improve the overall shopping experience.
WIRO partnered with Solo Coffee to redesign key areas of the customer experience, focusing on subscriptions, navigation and conversion optimisation. Alongside strategic integrations and dedicated campaign landing pages, the project helped create a more streamlined eCommerce experience that supported customer acquisition and long-term retention.
Solo Coffee wanted to improve its eCommerce experience while encouraging more customers to subscribe and return.
The project's objectives included:
As a subscription-led eCommerce brand, Solo Coffee needed a customer journey that made repeat purchasing simple and intuitive.
The existing experience presented opportunities to improve navigation, subscription flows and the checkout journey, while supporting paid marketing campaigns with dedicated landing pages tailored to specific products.
WIRO delivered a customer experience optimisation programme focused on improving usability, subscriptions and conversion.
We redesigned key areas of the eCommerce experience to create a smoother customer journey from product discovery through to purchase.
The subscription experience was enhanced through improvements to both the cart and subscription journey, creating a more intuitive purchasing process for recurring orders.
We reworked the site's navigation and signposting to help customers find products more easily and improve overall usability across the store.
WIRO integrated Recharge to support the subscription experience and implemented TrustPilot to strengthen customer confidence throughout the purchasing journey.
To support paid advertising and wider marketing activity, we designed and built dedicated landing pages for Solo Coffee's Cold Brew range, creating focused customer journeys for campaign traffic.
The project delivered a stronger customer experience alongside improvements to the brand's subscription offering.
Key outcomes included:
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