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Doddl is an award-winning baby and toddler cutlery brand, creating thoughtfully designed products that help children learn to eat independently. As the business continued to grow, managing a dual-platform eCommerce setup became increasingly complex, making it difficult to scale internationally and efficiently manage the online store.
WIRO partnered with Doddl to migrate the brand from WooCommerce to Shopify Plus, consolidating its eCommerce operations into a single platform while delivering a refreshed customer experience, internationalisation capabilities and key technology integrations.
Doddl wanted to modernise its eCommerce platform and create a simpler, more scalable foundation for future growth.
The project's objectives included:
Doddl's existing eCommerce setup relied on a combination of WooCommerce, WordPress and Shopify, creating unnecessary complexity for a small internal team.
The business required a single platform that was easier to manage while providing the flexibility to expand into international markets. Alongside the migration, the customer experience needed to be refreshed with clearer navigation centred around the brand's core Shop, Learn and Community pillars, supported by a clean, high-end aesthetic.
WIRO delivered a complete discovery, migration and Shopify Plus implementation designed around Doddl's long-term growth plans.
We successfully migrated Doddl from WooCommerce to Shopify Plus, replacing the previous dual-platform setup with a single tailored Shopify theme that simplified ongoing management.
The new Shopify experience introduced a refreshed navigation structure centred around the brand's Shop, Learn and Community pillars, making it easier for customers to explore products and educational content.
The visual design was also refined to create a clean, premium eCommerce experience aligned with the brand.
The new Shopify Plus platform was built to support Doddl's international expansion, enabling cross-border selling across the UK and US while preparing the business for future launches in France, Germany and Spain.
WIRO implemented Yotpo alongside other supporting eCommerce technologies to strengthen the customer experience and support the brand's ongoing growth.
Following the successful launch, WIRO continued to support Doddl with gifting campaigns, retention initiatives, platform administration and review management as the business evolved.
The Shopify Plus migration delivered a simplified eCommerce platform alongside measurable commercial improvements.
Key outcomes included:
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