Sisters and Seekers is an on-trend fashion brand known for its cohesive aesthetic, sisterhood empowerment and unique yet on trend designs. To further engage its loyal customer base, the brand sought to enhance its loyalty experience by launching the Cool Girl Community, a programme powered by LoyaltyLion. This initiative was designed to foster deeper connections with their audience while driving measurable business results.
WIRO partnered with Sisters and Seekers to design, develop, and implement a bespoke loyalty programme experience that would resonate with their audience, and integrate seamlessly with existing systems; Shopify and Klaviyo.
We faced several challenges such as:
To enable the conditional ‘Seekers Scholars’ tier:
2. Dedicated Student Discount Page
Replaced the existing Student Beans page with a custom-designed student discount webpage:
3. Cool Girl Community Loyalty Page
A highlight of the project was the creation of a loyalty page that immerses customers in the Sisters and Seekers’ world:
4. LoyaltyLion Integration
To maximise functionality and user engagement: