
HEAT is a luxury fashion platform redefining eCommerce through curated mystery boxes featuring premium and high-end brands. Backed by LVMH, the brand combines innovation, exclusivity and circular commerce to create a unique shopping experience for luxury consumers.
WIRO partnered with HEAT to support its eCommerce strategy and deliver key integrations that enabled a seamless purchasing journey. By implementing Coinbase, Adyen and Yotpo integrations, we helped build the technical foundation for an innovative circular commerce experience designed for the luxury fashion market.
As an innovative luxury fashion platform, HEAT required an eCommerce ecosystem capable of supporting its unique business model while delivering a premium customer experience.
The project's objectives included:

HEAT's eCommerce model combines luxury fashion with a unique mystery box concept, requiring an eCommerce experience that inspires confidence while supporting multiple customer touch points.
The platform needed reliable payment infrastructure, flexible checkout options and trusted customer review functionality, all integrated seamlessly into the wider eCommerce experience without compromising the premium feel of the brand.

WIRO worked closely with HEAT to implement key integrations that supported both the customer journey and the platform's long-term eCommerce strategy.
We integrated Coinbase, enabling customers to make secure cryptocurrency payments and providing greater flexibility at checkout.
To support a seamless payment experience, we implemented Adyen, giving the platform access to a secure, scalable payment solution suitable for a global luxury audience.
We integrated Yotpo to strengthen trust throughout the customer journey by enabling customer reviews and user-generated content, helping reinforce confidence in HEAT's luxury offering.
Together, these integrations created a connected eCommerce ecosystem that supports the brand's innovative circular commerce model while maintaining a premium customer experience.
WIRO delivered a series of strategic eCommerce integrations that strengthened HEAT's technical infrastructure and customer experience.
Key deliverables included: