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Our proven process—Auditing, Roadmapping and executing on a Growth Retainer—ensures every step is strategic, based off of data and yields high ROI.
From CX Design and CRO to eCommerce Strategy and Shopify Development, we provide the expertise and execution needed to unlock your brand’s full potential.
Ready to take things to the next level?
Conversion Rate
Optimisation
About us
WIRO are a multi-award-winning eCommerce Growth Agency specialising in Shopify Plus for ambitious home and lifestyle brands. With a over decade of experience and a track record of empowering 500+ DTC brands, we know what it takes to drive growth and scale.
Why choose us?
Conversion-first Shopify experiences, backed by testing and data.
Small improvements in customer experience can create significant commercial impact. We help Shopify brands increase conversion, average order value and customer retention through structured CRO, split testing and data-led optimisation.
Using behavioural insights, customer journey analysis and experimentation platforms including Shopify Rollouts and Visually, we identify friction, validate ideas through testing and continuously optimise storefront performance around measurable growth.
Get StartedUsing behavioural insights, customer journey analysis and experimentation platforms including Shopify Rollouts and Visually, we identify friction, validate ideas through testing and continuously optimise storefront performance around measurable growth.
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Continuous optimisation, not guesswork.
The highest-performing Shopify brands are constantly testing, learning and refining their customer experience. From PDP layouts and cart flows to messaging, merchandising and checkout journeys, we use experimentation and data to validate what genuinely improves performance.
Every recommendation is prioritised around commercial impact, helping brands make smarter decisions backed by real customer behaviour rather than assumptions.
Every recommendation is prioritised around commercial impact, helping brands make smarter decisions backed by real customer behaviour rather than assumptions.
Built for testing, optimisation and growth.
Our CRO process combines customer psychology, UX best practices and experimentation to uncover opportunities across the entire customer journey. Using tools like Shopify Rollouts and Visually, we help brands safely test experiences, reduce friction and scale what performs best.
From rapid A/B testing and personalisation to retention-focused optimisation, we turn insight into measurable revenue growth.
From rapid A/B testing and personalisation to retention-focused optimisation, we turn insight into measurable revenue growth.
WIRO’s knowledge of how to get the best out of Shopify has allowed us to enhance and tailor our store. By improving our CX, its resulted in growth. Highly recommend their team of experts, if you want your store elevated"
Joe Lack, Operations Managers
"WIRO are great. I'd definitely recommend them to anyone looking for Shopify strategy, dev and design support. A very intelligent and engaged team, that have massively helped progress our eCom proposition over the last couple of years"
Jack Stevens, Chief Operations Officer
"From the outset, they brought incredible energy to the project and were always on hand to answer questions and offer technical expertise. Their responsiveness, support and deep understanding made the whole experience seamless"
Owen Maskell, eCommerce Manager
"Exceptionally well-organised, responsive and bring clarity to CRO. They go above and beyond, offering collaborative recommendations across all areas of eCommerce, and have quickly become a valuable extension of our team"
Ronald Trogdon, eCommerce Manager
"We’re thrilled with the end results of the Bundle Builder and are excited to continue our work with WIRO on both a growth-retained basis and other exciting larger Shopify projects in our roadmap"
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Sam Sandiford, eCommerce Manager
"WIRO have been fantastic to work with in the Shopify projects they’ve delivered for us, they’ve gone the extra mile to get the job done, and to the highest quality. The result, one of the smoothest site migrations I’ve ever seen"
Geoff Bull, Chief Marketing Officer
"I'm so impressed with the level of detail provided in the CX + CRO Audits, theres so much potential to capitalise from the roadmap of findings in all the audits, to boost conversions even higher!"
Josh White, Founder
"Tom and the WIRO team have been a delight to work with and have delivered us a fantastic new eCommerce site. They’ve given great collaborative service and strategic advice throughout the relationship"
Joshua Starling-Fletcher, Operations Director
"Having worked on both a retainer and project basis, I can honestly say that I'm never disappointed. The team have an incredibly balanced skillset which means any project can be delivered to the highest standard, without any fuss"
Katie Roberts, Marketing Manager
"Working with WIRO helped us move forwards in achieving our D2C growth plans, both within the UK and in key international markets. I would recommend them to anyone who needs help with their eCommerce Strategy or optimising their Shopify site"
Laura Thomas, Co-founder
"WIRO's work significantly increased our conversion rate and customer retention. The team was highly organised, and their project management was excellent. They were responsive and attentive to our needs. Overall, the collaboration was smooth and effective"
Tommy Anastasiades, Director
"WIRO optimised our tech stack, providing immediate ROI. CRO and growth initiatives, generated record-level conversion rates and annual growth. We have a crystal clear vision for success, through technical + CX planning"
Jonathan Turton, eCommerce Manager
"WIRO delivered an impressive website, bringing our vision to life. They really are experts and can develop literally anything. I was impressed with their desire to go above and beyond"
Luke Malden, eCommerce Manager
"WIRO stand by what they say, and do what they commit to, with a smile and can do attitude. Development is a tough gig, but if you are looking for a trustworthy and talented agency, then they’d be a great choice"
James Doyan, Head of Fire
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"We’re thrilled with the end results of the Bundle Builder and are excited to continue our work with WIRO on both a growth-retained basis and other exciting larger Shopify projects in our roadmap"
Sam Sandiford, eCommerce Manager
"WIRO have been fantastic to work with in the Shopify projects they’ve delivered for us, they’ve gone the extra mile to get the job done, and to the highest quality. The result, one of the smoothest site migrations I’ve ever seen"
Geoff Bull, Chief Marketing Officer
"I'm so impressed with the level of detail provided in the CX + CRO Audits, theres so much potential to capitalise from the roadmap of findings in all the audits, to boost conversions even higher!"
Josh White, Founder
"Tom and the WIRO team have been a delight to work with and have delivered us a fantastic new eCommerce site. They’ve given great collaborative service and strategic advice throughout the relationship"
Joshua Starling-Fletcher, Operations Director
"Having worked on both a retainer and project basis, I can honestly say that I'm never disappointed. The team have an incredibly balanced skillset which means any project can be delivered to the highest standard, without any fuss"
Katie Roberts, Marketing Manager
"Working with WIRO helped us move forwards in achieving our D2C growth plans, both within the UK and in key international markets. I would recommend them to anyone who needs help with their eCommerce Strategy or optimising their Shopify site"
Laura Thomas, Co-founder
"WIRO's work significantly increased our conversion rate and customer retention. The team was highly organised, and their project management was excellent. They were responsive and attentive to our needs. Overall, the collaboration was smooth and effective"
Tommy Anastasiades, Director
"WIRO optimised our tech stack, providing immediate ROI. CRO and growth initiatives, generated record-level conversion rates and annual growth. We have a crystal clear vision for success, through technical + CX planning"
Jonathan Turton, eCommerce Manager
"WIRO delivered an impressive website, bringing our vision to life. They really are experts and can develop literally anything. I was impressed with their desire to go above and beyond"
Luke Malden, eCommerce Manager
"WIRO stand by what they say, and do what they commit to, with a smile and can do attitude. Development is a tough gig, but if you are looking for a trustworthy and talented agency, then they’d be a great choice"
James Doyan, Head of Fire
