How WIRO Delivered a Bespoke Shopify Plus Store for Coucoo Ahead of BFCM Driving +£325K in Additional Revenue Through Klaviyo Flows

Development
CX Design
Integration
Overview

Coucoo required a premium eCommerce platform that would support both its brand positioning and commercial ambitions.

The project's objectives included:

  • Launch a bespoke Shopify Plus store.
  • Deliver a premium customer experience across the site.
  • Optimise catalogue, collection and product discovery journeys.
  • Improve Product Detail Page (PDP) experiences.
  • Integrate Klaviyo for email marketing and customer retention.
  • Integrate Gorgias to support customer service.
  • Complete the project ahead of Black Friday Cyber Monday.
Client Objectives & Growth Goals

The project required the delivery of a highly bespoke Shopify Plus store within a fixed timeframe ahead of BFCM.

Alongside the design and development of the new storefront, the customer journey needed to be carefully considered across collections, product pages and catalogue navigation. The platform also required seamless integrations with Klaviyo and Gorgias to support customer engagement and post-purchase experiences from launch.

Challenges

WIRO designed and developed a bespoke Shopify Plus experience tailored to Coucoo's premium fashion brand.

Bespoke Shopify Plus Design & Build

We delivered a fully customised Shopify Plus store, creating an eCommerce experience that aligned with the brand's luxury-inspired positioning while providing a strong foundation for future growth.

Customer Experience Optimisation

Particular attention was given to the customer journey across the catalogue, collection pages and Product Detail Pages (PDPs), helping customers discover products more easily and creating a smoother shopping experience.

Klaviyo Integration

WIRO integrated Klaviyo and designed and built a suite of email flow templates, enabling the brand to engage customers throughout the lifecycle with automated email journeys from launch.

Gorgias Integration

We implemented Gorgias to provide an integrated customer support solution that complemented the new Shopify Plus experience.

Delivered Ahead of BFCM

The complete Shopify Plus build and integrations were delivered ahead of Black Friday Cyber Monday, ensuring the brand was fully prepared for a critical trading period.

WIRO's Approach & Process

Coucoo is a female-owned fashion label designing and manufacturing luxury-inspired clothing in England. Offering elevated wardrobe essentials, statement pieces and dresses without the traditional luxury price tag, the brand wanted an eCommerce experience that reflected its premium positioning while supporting future growth.

WIRO partnered with Coucoo to design, build and launch a bespoke Shopify Plus store, delivering a highly tailored customer experience alongside key integrations with Klaviyo and Gorgias. The entire project was completed ahead of Black Friday Cyber Monday (BFCM), providing the brand with a scalable platform ready for one of the busiest trading periods of the year.

Results Achieved

The project delivered a premium Shopify Plus platform designed to support Coucoo's continued growth.

Key outcomes included:

  • Successful launch of a bespoke Shopify Plus store.
  • Klaviyo integration with custom email flow template design and build.
  • Gorgias integration.
  • Enhanced catalogue, collection and Product Detail Page customer experiences.
  • Project delivered ahead of Black Friday Cyber Monday.
  • Email generated more than +£325,000 in additional sales on day one.
Increase in AOV
Increase in LTV
Increase in conversion

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