Elevare Market is a visionary wellness startup based in Doha, Qatar, founded by Muneera Al-Khayat, that’s redefining how the Middle East shops for organic groceries, clean supplements, and sustainable home goods. Built around education, accessibility, and conscious living, Elevare set out to create not just a store but a lifestyle movement across the GCC region.

When Elevare partnered with WIRO, the brand was midway through a fragmented WooCommerce build, lacking cohesion across strategy, UX, and technology. WIRO was tasked with transforming this disjointed foundation into a scalable, bilingual Shopify ecosystem optimised for growth, subscriptions and storytelling.

When WIRO joined, the project was at a critical turning point:

• Fragmented ownership across agencies WooCommerce developers, Arabic translators, and internal teams working without alignment.
• Limited scalability and performance from WooCommerce, especially for recurring orders and custom checkout logic.
• Lack of regional readiness, with no integration for GCC payment gateways or Arabic localisation.
• High manual workload on Elevare’s internal team due to disjointed categorisation, unclear product hierarchy, and siloed documentation.
• Unclear UX direction generic templates failed to differentiate the brand in a competitive market.
• No clear launch roadmap or framework for future scalability.

WIRO implemented a centralised Shopify-first strategy, replacing complexity with clarity and scalability. Our process was structured across four pillars: Strategy, CX, Performance, and Scalability.

Discovery & Requirements Mapping

• Conducted a CX audit of existing concepts and competitor sites.
• Consolidated stakeholder insights, user personas, and brand documentation into a single requirements framework.
• Mapped technical needs including subscriptions, delivery scheduling, warehousing, and payment gateways (Checkout.com for Apple Pay support).
• Developed a localisation strategy using Shopify Markets and Translate & Adapt enabling dual-language (Arabic & English) experiences within one codebase.

Wireframing & UX Strategy

WIRO’s design team tackled Elevare’s key UX challenges content density, bilingual navigation, and educational storytelling by building a component-based IA in Figma.

• Shopable Education Sections: Embedded editorial content linking directly to products (e.g., “Why Magnesium Matters” → Product Grid).
• Split Navigation Models: Custom right-to-left UX for Arabic users, reflecting regional content priorities and purchase patterns.
• Dynamic Category Hierarchies: SEO-driven product filtering (organic, vegan, gluten-free) supported by template-based landing pages.

Technical Specification & App Ecosystem

To deliver a high-performing Shopify build, WIRO developed a tailored tech stack and integration roadmap:

Each app and workflow was benchmarked for performance, scalability, and localisation readiness.

Figma Wireframes & Design Logic

WIRO delivered a modular Figma design system, fully annotated with UX logic and mobile interaction notes ensuring every component could scale effortlessly with future growth.

WIRO transformed Elevare’s fragmented WooCommerce setup into a unified, scalable Shopify ecosystem built for the Middle East. The new platform delivers bilingual capability, automated workflows, and a modular design system that supports future growth.

By centralising strategy, UX, and technology, WIRO streamlined Elevare’s operations, reduced manual workload, and enabled faster go-to-market execution. The result is a content-led, education-first commerce experience that positions Elevare as a leading wellness marketplace in the region.