Mallet London is a premium British footwear brand that blends luxury craftsmanship with contemporary design, creating footwear inspired by the energy and contrast of London. As the brand continued to grow, it wanted to enhance its Shopify customer experience while strengthening customer retention through a more rewarding loyalty programme.
WIRO partnered with Mallet London to deliver a complete customer experience redesign alongside a bespoke LoyaltyLion integration. The project focused on improving the end-to-end shopping journey while creating a tiered loyalty experience designed to increase customer lifetime value (LTV), average order value (AOV) and long-term retention.
Mallet London wanted to create an eCommerce experience that reflected its premium positioning while encouraging stronger customer loyalty.
The project's objectives included:
As a luxury footwear brand, Mallet London needed an eCommerce experience that matched the quality of its products while encouraging customers to return and engage with the brand over time.
The project required more than a loyalty integration. It involved rethinking the wider customer experience, redesigning the Shopify storefront and creating a loyalty programme that felt like a natural extension of the premium brand experience.
WIRO delivered a complete customer experience redesign alongside a bespoke loyalty solution tailored to Mallet London's eCommerce strategy.
We redesigned and rebuilt the Shopify customer experience, creating a more refined and intuitive shopping journey across the site.
The new experience drew inspiration from premium fashion brands including Represent and Duke + Dexter, helping align the customer journey with Mallet London's luxury positioning.
We implemented LoyaltyLion to provide a fully integrated loyalty programme within the Shopify store.
To support the loyalty programme, we designed and built dedicated customer account areas where customers could manage rewards, track their progress and engage with the programme more easily.
The loyalty experience was built around a tiered structure designed to encourage repeat purchases, increase average order value and strengthen long-term customer relationships.
The project delivered a stronger customer experience alongside measurable improvements in customer retention.
Key outcomes included:
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