CRO Strategist + Data Analyst

About the Role

We are seeking a skilled CRO and Data Specialist to join our dynamic ecommerce agency. In this role, you will be at the forefront of optimising our clients' ecommerce customer experience (CX) by managing, testing, and implementing key conversion points. You will be responsible for overseeing the entire end-to-end Conversion Rate Optimisation (CRO) process, which includes a blend of strategic planning and hands-on execution across A/B testing and data analysis.

Why Join Us?

WIRO is an established Ecommerce Agency specialising in Shopify working with clients on a growth-basis. We’ve delivered HUNDREDS of sites, optimised to the CX best practices. However, we want to up our game with how we scale our clients’ growth. That’s where you come in! You’ll help us produce high yield roadmaps for our clients to best use their budgets effectively. As a small agency, your input will have a massive impact! Through working to deliver effective recommendations, you’ll build strong relationships with our clients and come up with ideas and initiatives that will feed directly into our design and development team.

This role is perfect for a professional who thrives at the intersection of data analysis and conversion optimisation, with a passion for driving measurable growth in ecommerce environments. If you’re ready to make a significant impact and help shape the future of our agency and our clients, we want to hear from you!

Key Responsibilities

• Audit clients’ sites to benchmark them against competitors, review analytics, and provide reports and recommendations.
• Manage and optimise critical conversion points within the ecommerce funnel.
• Lead A/B testing efforts and continually measure and refine the performance of CTAs.
• Drive improvements in the lead-to-customer conversion rate and overall funnel efficiency.
• Conduct in-depth research on client data and user behaviour using tools such as Google Analytics, HotJar, and others to provide actionable insights.
• Execute the full A/B testing process, from ideation to post-test analysis, ensuring data-driven decisions.
• Collaborate closely with clients, managing stakeholder expectations and delivering clear, data-backed recommendations.
• Develop and maintain roadmaps for client initiatives within retainer agreements.
• Work alongside our UX and UI Designers to ensure that concepts are aligned with conversion best practices.

Qualifications

• 3+ years of experience in a CRO-focused role.
• 3+ years of experience in a data-centric role.
• 2+ years of experience within the ecommerce sector.
• Proficiency in time management and organisation.
• Strong interpersonal and communication skills.
• Critical thinking and problem-solving abilities.
• Hands-on experience with A/B and split testing.
• Strong background in analytics and data interpretation.
• Experience in UX wireframing and understanding of UX best practices.

Desirable Skills

• Previous experience working in an agency environment.
• Background in design.
• Experience with Shopify.

Why WIRO?

We’re small team, who make a big impact. Our core aim is to make awesome customer experiences and deliver incredible ecommerce sites on Shopify, as easily as possible. And don’t worry, we’re not going to list ‘fast-paced’ - we are proud of the fact that our team have a positive work life balance!