Piglet in Bed

Piglet in Bed, a leading provider of simple, high-quality, low-maintenance linens, have been working with us for retained technical capabilities and strategic ecommerce decisions to enhance their existing website.

launch website

INDUSTRY

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Interior

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services

Development

CRO

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Strategy

tech

Brightpearl

Mollie

Klaviyo

Loyalty Lion

Rewind

Shopify Plus

Trust Pilot

49%

Increased conversion

15%

Increased customer retention

27,727

Increased Sales

The Brand

The challenge was to create an immersive ecommerce experience that built a narrative-led resonance with the users, addressing issues related to user experience, navigation, information architecture, and outdated styling.

Why Wiro

Piglet in Bed needed reliable technical enhancement to optimize their website. They faced challenges with SEO, conversion rates, and website speed, affecting their online performance.

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"We have been consistently impressed with WIRO, who have shown not only expertise, but also flexibility and drive. We have a particularly challenging site, with heavy custom functionality, WIRO have not only enhanced these features, but also future-proofed it, making our back-end way more efficient. Their design and UX feedback is always on point and their suggestions have produced tangible benefits to the site. I highly recommend using them for your ecommerce growth!"

Jonathan Turton, Ecommerce Manager – Piglet in Bed

Enhanced Navigation Experience

To improve the usability of Piglet in Bed's website navigation, WIRO recommended and implemented enhancements that made collections more apparent upon immediate entry of the site on desktop. By strategically placing the collections and optimizing the navigation flow, we ensured a seamless and intuitive browsing experience for users. Additionally, we explored potential preview options for mobile devices, enabling users to quickly preview relevant collections before diving deeper into the site.

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Technical reBuild of Bundle Builder

We identified limitations of Piglet in Bed's current Bundle Builder, which only allowed specific product categories such as Duvet Covers, Sheets, and Pillowcases. To provide a more flexible and inclusive experience, we embarked on a complete revamp of the Bundle Builder. Leveraging Shopify's newly released MetaObjects, we created a dynamic system that accepts any product, in any order, and with custom categories that do not restrict the types of products that can be included.

With the new approach, we introduced the concept of categories, replacing the fixed headings of Duvet, Sheets, and Pillowcases. Each category can be customised, allowing the assignment of products and colours that align with Piglet in Bed's customiser. This revamp aimed to make the Bundle Builder experience smoother, easier to manage, and sustainable for long-term growth.