As an ecommerce brand, having a site that is user-friendly, visually appealing, and easy to navigate is crucial for success. Your site’s often the first point of contact between you and consumers, and it’s important to make a good impression. This is where a CX (customer experience) and Technical Audits help to highlight and address potential blockers to consumers purchasing.
An agency that specialises in Shopify & Ecommerce can provide a comprehensive analysis of your site and offer recommendations for improvement both technically and by improving the CX to increase conversion. This especially important, if your site was historically built by another agency, freelancer or developers or if you’ve made updates to your site (without comprehensive evaluation).
Here’s five reasons why an ecom brand should engage an agency, to run a CX and Technical Audit of their Shopify site.
IMPROVE & OPTIMISE PERFORMANCE + UX
A CX audit focuses on the customer's journey through your website, from the moment they land on your homepage to the moment they make a purchase. The agency will analyze how user-friendly your website is, how easy it is to find products, and how quickly the site loads. Based on this analysis, they will provide recommendations to improve your website's overall performance and user experience.
IDENTIFYING TECHNICAL ISSUES + REVIEWING COMPLEX FUNCTIONS
A Technical Audit is focused on the technical aspects of your site, such as redundant code, use of apps, site speed (performance), optimisation and functionality. The agency will identify any technical issues or vulnerabilities that could negatively impact your site's performance. This is especially important if your website was built by another agency and you are unsure if all the best practices were followed.
INCREASE CONVERSION RATES
By improving the performance and User Experience (UX) of your site, you can increase the probability of consumers purchasing. The agency will provide recommendations for optimising your site's information architecture, structure, call to actions (CTA’s), visual elements (UI) and reviewing Subscription or Checkout Process flows, to help increase conversion rates.
ENHANCE FUNCTIONALITY + USABILITY
The agency will also analyse your site's functionality, such as the ease of use for customers, search functionality, and the mobile responsiveness of your site. Based on this analysis, they will provide recommendations for enhancing your website's overall functionality and usability.
PROVIDE EXPERT ADVICE, RECOMMENDATIONS + SUGGESTIONS FOR OPTIMISATION & IMPROVEMENT
(BASED ON BEST PRACTICES + DESIGN PRINCIPLES)
An agency that specialises in Shopify sites has the expertise and experience to provide you with recommendations that are tailored to your specific needs based on their bank of knowledge, years of industry experience and improvements they’ve made to their other clients sites. They can provide you with a comprehensive documented analysis of your site, and provide recommendations for optimisation and improvement to help you achieve your ecommerce goals. Whether your site was built by another agency/freelancer or you’ve made updates of your own, a CX and Technical Audit can provide valuable insights and recommendations for improvement to better your CX and ultimately increase conversion. It’s highly likely you’re leaving money on the table!
In conclusion, an ecommerce brand should engage an agency to run a CX and Technical Audit of their Shopify site to improve performance and UX, identify technical issues and review complex functionality, provide suggestions to increase conversion, enhance functionality and usability based on areas for opportunity (for example focusing on retention if RCR is low), and receive best practice recommendations for optimisation. By doing so, you can ensure that your ecom brands site is user-friendly, visually appealing, and easy to navigate, making a great first impression with potential consumers.
