The eCommerce industry is booming and launching a new brand can be challenging, but choosing the right platform can break your business. As of January 2023, Shopify powered over 4.5 million live websites, including more than 2 million merchants actively selling products online. In the UK alone, approximately 207,941 businesses are using Shopify, showcasing its popularity among local businesses. These statistics illustrate why Shopify experts frequently recommend this platform for eCommerce ventures.
In this article, we’ll explore ten compelling reasons why Shopify is recommended by eCommerce development agencies and experts alike.
Reasons Shopify Experts Recommend Shopify for eCommerce
1. Easy to use
One of the biggest advantages of Shopify is the user-friendly interface which is easy to use even for beginners. If you have previously used other platforms like Magento or WordPress, you may know how complex they are to use. But Shopify’s design makes it accessible even to those without technical expertise, allowing business owners to easily manage their online stores.
2. Extensive Theme Selection
Shopify provides users with a large array of choices when it comes to customisable templates through their Shopify Theme Store. All themes are of high quality, fully customisable and designed specifically for online business, ensuring that your online storefront reflects your eCommerce brand identity. Shopify agencies often recommend these themes for their flexibility and professional design, allowing businesses to create a unique online presence.
3. Robust Security Features and Reliable Hosting
In the world of eCommerce, security is crucial for boosting online sales. Security is paramount in eCommerce, and Shopify provides SSL certification and PCI compliance, ensuring secure transactions. In 2024, where cyber threats are constantly evolving, having a secure hosting environment is critical to safeguarding your customers' sensitive information.
4. Seamless Payment Integration
Shopify offers a wide range of payment getaway options to customers to complete their transactions. The platform’s integrated payment processor, simplifies the checkout process and reduces transaction fees. This makes sure that you will never miss out a potential customer due to limited options. Shopify also has Shopify Payments, which is ready as soon as you create your Shopify store.
5. SEO Friendly Structure
Shopify is designed with SEO in mind, by providing its merchants and their online storefronts with built-in SEO features. Experts recommend using Shopify's built-in SEO features to enhance visibility and drive organic traffic to eCommerce sites.
6. Integration with Third-Party Apps
One of Shopify’s standout features is its ability to integrate seamlessly with various third-party applications enhancing its functionality.
Shopify experts recommend using these integrations to customise stores, providing tailored solutions that drive growth and efficiency.
7. Scalability for Growing Businesses
Shopify is built to grow your business. When starting an online business, scalability should also be one of the considerations. Shopify provides scalable solutions to accommodate your online business’s growth.
8. 24/7 Customer Support
To maintain online retail sales, you need many kinds of technical and nontechnical support. Shopify offer highly reliable 24/7 customer support ensuring that help is always available when you need it. This support is often highlighted by Shopify experts as a key factor in maintaining operational efficiency.
9. Mobile Optimisation
Since nowadays, most online shopping happens on mobile devices, having a mobile-optimised store is crucial. Shopify’s mobile- responsive design ensures that your store looks great and functions smoothly on any device, thus improving customer shopping experience. Experts recommend this feature as essential for capturing mobile shoppers.
10. Analytics and Reporting
Analytics and reporting are some of the most crucial aspects of running an online business, as it help you understand exactly how the business is performing and offer insights into customer behaviour and key metrics. Shopify's analytics tools provide detailed insights into your store’s performance, customer demographics, and sales trends.
Conclusion
Shopify has long been a top choice for eCommerce and will keep supporting merchants in 2024 and beyond, whether you’re just starting out or running a large enterprise. Shopify's reputation as a complete eCommerce solution is well deserved, as they continue to empower their merchants by giving them all the tools they need to build, run, and grow their online businesses, making commerce better for everyone.
