Sneakers, Style + Steak: Where Fashion Meets eCommerce Strategy

Last week, WIRO hosted its third event Sneakers, Style + Steak at Hawksmoor Canary Wharf, London 🥩

The atmosphere? Relaxed, engaging and full of conversation. No set agenda. Just a room filled with some of the most exciting brands in fashion and footwear eCommerce, talking shop, sharing insights and celebrating another successful year in retail.

Bringing the Industry Together

We created Sneakers, Style + Steak to connect industry leaders across fashion, footwear, and lifestyle  not through panels or presentations, but over good food and better conversation.

Brands such as Kick Game, Dropdead, Oliver Brown, CHÉ Studios, Le Col, and Duke + Dexter joined us alongside other names in the space, including Mahabis, Female Archetypes, Salomon, Wide Fit Shoes and more.

The goal? Simple.

To celebrate what makes this community so dynamic collaboration, creativity, and a shared pursuit of exceptional customer experience.

Celebrating Collaboration and Craft

There was a clear sense of shared energy in the room.

Hearing our clients and peers speak so positively about their experiences both working with WIRO and across the wider ecosystem was a genuine highlight.

A few brands like Dropdead and Kick Game are currently undergoing major Shopify rebuilds with us, soon to launch. Their feedback on our team culture, expertise, and transparency reflected exactly what we strive for at WIRO:

Building long-term partnerships grounded in trust, craft and measurable growth.

Powered by Partnership

The event was proudly sponsored by our long-term partners Swap and Gorgias, whose support continues to help us (and our clients) achieve more.

We’re honoured to have recently become a Swap Flagship Partner one of only four globally and to be recognised as a Gorgias Elite & Managed Partner, reflecting our commitment to industry-leading tools and integrations that truly drive eCommerce success.

Looking Ahead to Q4 + BFCM

As the industry gears up for peak trading season Q4, BFCM, and Christmas, conversations throughout the evening circled around the same themes:

👉 How to optimise for growth

👉 How to improve customer experience

👉 How to prepare sites for scale

It’s a period filled with opportunity for every brand in attendance and we’re proud to play a part in helping many of them build, grow and optimise their Shopify ecosystems.

Building More Than Stores

For WIRO, events like Sneakers, Style + Steak go beyond networking. They’re an extension of how we work collaborative, data-led, and human-first.

They’re about strengthening relationships with our clients, partners, and the broader eCommerce community, while positioning WIRO as a trusted agency for brands that want to lead in CX, CRO, and technical excellence.

Here’s to more nights like this and to the continued growth of this incredible community.