Selling Personalised Products on Shopify

Personalisation isn’t a buzzword anymore, it’s the foundation of modern commerce. UK shoppers are moving away from “one-size-fits-all” retail experiences. They expect brands to know them, understand them, and offer products that feel personal. Personalisation is an easy and no-coding-required way to give your products a unique touch.

According to Deloitte research, over 50% of UK consumers say they’re more likely to make a purchase when offered personalised experiences.

Why Personalisation Matters in eCommerce

eCommerce has matured. Competition is fierce, ad costs are rising, and customer loyalty is harder to earn. So how do brands cut through? By making shoppers feel seen.

Personalisation increases conversion rates, drives repeat purchases, and deepens customer loyalty. It transforms transactional interactions into emotional connections, the kind of bond that keeps a shopper coming back even when your competitors are cheaper.

From custom engraving to dynamic recommendations powered by AI, personalisation helps merchants build stronger, data-driven relationships with customers.

Brands adopting data-led personalisation and recurring revenue models are already seeing stronger loyalty and higher retention. We’ve explored this in more depth in our guide to the future of personalised and subscription-based selling on Shopify

Can You Sell Personalised Products on Shopify?

Absolutely. Shopify makes selling personalised and custom products simple whether you’re offering engraved jewellery, monogrammed homeware, or customised apparel.

You can create custom product fields, integrate personalisation apps, and automate the entire process  from product options to checkout. Shopify Plus merchants even go further, using advanced scripts and integrations to deliver truly dynamic experiences. Personalisation bridges that emotional gap between a brand and a buyer.

Setting Up Personalised Products on Shopify

Getting started doesn’t require a full rebuild. Here’s what a scalable setup looks like:

1. Enable product personalisation options – Use Shopify’s line item properties to capture customer inputs like names, colours, or sizes.
2. Leverage personalisation apps – Tools such as Shopify Product Personaliser, Zepto Product Personaliser, or Infinite Options simplify setup and sync perfectly with your inventory.
3. Customise your theme – For advanced control, WIRO’s developers often build custom product templates to enhance UX while maintaining performance and accessibility.
4. Streamline fulfilment – Automate production workflows with third-party integrations to ensure accuracy and efficiency.

Benefits of Selling Personalised Products

Selling personalised products isn’t just a creative decision but it’s a commercial one.

• Higher Margins – Personalised products command premium pricing.
• Customer Loyalty – When customers co-create a product, they’re less likely to switch to a competitor.
• Reduced Returns – Custom items tend to have lower return rates.
• Brand Differentiation – You’re no longer competing on price, but on experience.
• Emotional Connection - Build strong emotional connection by enabling shoppers to personalise products based on their preferences.

WIRO has seen UK Shopify merchants increase AOV (Average Order Value) by over 25% after introducing personalisation features proving that shoppers are happy to pay more for relevance.

Examples of Successful Personalised Shopify Stores

• Not On The High Street – One of the UK’s leading marketplaces for personalised gifts, powered by thousands of independent Shopify sellers.

• Patch Plants – Personalised plant recommendations based on customer data, using Shopify Plus customisation and advanced analytics.

These brands show how Shopify’s flexibility, combined with technical strategy, can turn personalisation into a growth lever.

How WIRO Helps Merchants Leverage Personalisation on Shopify

At WIRO, we help ambitious e-commerce brands scale personalisation intelligently without compromising on performance, UX, or operational efficiency.

We don’t believe in cookie-cutter setups. Every implementation we deliver is data-driven, technically clean, and conversion-focused.

From custom Shopify Plus builds and app integrations to CRO testing and technical audits, WIRO ensures your personalisation strategy drives measurable growth not just “nice to have” features.

Let’s now consider some examples of our clients who sell personalised products on Shopify.

1. Avery Row:

Avery Row, a premium toddler brand in UK offering eco-friendly, beautifully designed baby essentials from changing mats to nursery storage crafted with organic materials and nature-inspired prints. Stylish, sustainable, and functional.

The product page showcases a seamless personalisation feature  allowing customers to add up to 10 custom characters, choose embroidery colours, and select a font style directly within the product form. The interface blends naturally with Avery Row’s design aesthetic, maintaining accessibility, performance, and a premium shopping experience while offering complete customisation control.

2. MJ Jones:

MJ Jones is a London‑based luxury fine jewellery brand founded in 2012, offering bespoke and designer pieces including rings, bracelets, necklaces and more.

A MJ Jones page showcasing their bespoke name necklace experience on Shopify. The page captures the luxury and emotional value behind personalisation allowing customers to create jewellery pieces that reflect their identity and connections.

3. Duke + Dexter

Duke + Dexter is a London‑based footwear and fashion brand known for its bold, artisan‑made shoes (especially loafers) crafted with premium materials and custom artwork.

A Duke + Dexter product page showcasing the brand’s hand-painted shoe personalisation experience on Shopify. The page allows customers to choose from multiple personalisation tiers from initials to full detailed illustrations  and guides them through a clear three-step custom design process. WIRO helped streamline this bespoke ordering flow, integrating tier selection, visual previews, and artist collaboration seamlessly within the Shopify store. The result is a refined user experience that balances creativity, clarity, and luxury brand precision.

Conclusion: The Future of Personalised Commerce

The next era of eCommerce will be defined by how deeply a brand can connect with its customers. Personalisation isn’t just part of that story it is the story.

Shopify gives UK merchants the tools. WIRO gives them the expertise to make it profitable.

If you’re ready to turn personalisation from a marketing buzzword into a measurable growth strategy speak to WIRO.