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Shopify is powerful, but it isn’t perfect. Every so often, even the most advanced features show their limits especially when brands expand beyond English-speaking markets. That’s exactly what happened when we worked with Elevare, a UK-based brand bringing its products to Arabic-speaking customers. What started as a frustrating platform limitation soon became a breakthrough moment in Shopify development.
When Shopify Says “It Can’t Be Done”
Shopify is known for empowering brands to go global with speed and simplicity but sometimes, simplicity comes at a cost.
When one of our clients, Elevare, expanded into the Middle Eastern market, they hit a frustrating wall. The Shopify Search & Discovery app the very tool designed to enhance product findability simply didn’t support predictive search in Arabic.
Typing Arabic queries returned mismatched or no results at all. So, we did what most developers would: contacted Shopify Support. The response was polite, but final.
Refusing to Accept Limitations
At WIRO, we don’t stop at “it’s not possible.” Platform limitations are just unsolved puzzles and this one became our next challenge.
After hours of testing, breaking, and rebuilding, we discovered a workaround that not only fixed the limitation but made predictive search flawlessly functional in Arabic.
The solution hinged on two key components:
- Shopify’s Section Rendering API – used to dynamically fetch translated product data in real time.
- Google Translation API integration – applied to search suggestions, enabling smooth Arabic queries and results.
The result? A fully operational predictive search experience in Arabic that is fluid, accurate, and fast.
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Why It Matters More Than You Think
This wasn’t just a technical win. It’s a commercial advantage.
As more UK-based eCommerce brands expand into multilingual markets, the ability to localise truly localise experiences becomes a competitive edge. A broken search function can instantly erode trust, confuse shoppers, and crush conversions.
Arabic-speaking users represent one of the fastest-growing online demographics globally. Yet, most Shopify stores still deliver English-first experiences. That’s not localisation that’s a missed opportunity.
At WIRO, we believe that if your platform can’t keep up with your ambitions, your developers should.
How WIRO Turns Limitations into Growth
We’ve built our reputation on solving the problems Shopify doesn’t talk about. From API-level integrations to cross-language customisations, our approach blends creativity, code, and commercial insight.
This project was more than a technical fix it was a demonstration of what’s possible when brands refuse to settle for “good enough.”
WIRO helps merchants:
- Overcome Shopify’s built-in limitations through custom development.
- Enhance multilingual UX through Shopify localisation strategies.
- Improve performance, accessibility, and scalability using Shopify Plus-level expertise.
When Shopify hits a wall, we build the door.
A Wider Look at the eCommerce Landscape
The eCommerce industry is obsessed with “out-of-the-box” solutions but growth rarely fits inside a box.
As brands scale, they discover that plug-and-play simplicity often can’t meet the needs of global audiences, complex catalogues, or linguistic diversity.
That’s where the best agencies step up not to install apps, but to engineer adaptability.
Because in 2025 and beyond, growth belongs to merchants who can translate, automate, and personalise at scale.
And it’s the agencies willing to challenge platform boundaries like WIRO that make that growth possible.
Conclusion
This project with Elevare proved that innovation doesn’t always come from new tools sometimes it comes from refusing to take “no” for an answer.
By combining Shopify’s Section Rendering API and Google Translation integration, we transformed a platform constraint into a fully functional multilingual feature and, more importantly, a better customer experience.
At WIRO, we don’t just build Shopify stores. We push Shopify further.
Ready to Push Shopify Beyond Its Limits?
If your brand is expanding internationally and needs a partner who can make Shopify truly global we can help.
Get in touch with WIRO to discuss how we can engineer around your platform’s limits and unlock your next stage of growth.
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