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Over the last decade, Shopify has become the go-to platform for some of the UK’s biggest and fastest-growing brands, offering brands the power, scalability, and user-friendliness necessary to thrive in an ever-evolving digital landscape. As the platform continues to evolve, many of the world’s largest companies have made the switch to Shopify, taking advantage of its seamless integrations, advanced analytics, and robust sales capabilities.
This article dives into the top Shopify-powered brands in the UK, what sets them apart, and what merchants can learn from their success.
Top Shopify Store Examples Leading the Way
Here are some of the most iconic brands on Shopify:
1. Gymshark
One of the fastest growing UK fitness apparel and accessories brand. Gymshark transitioned from Magento to Shopify following a 10 hour outtage on their previous platform. The brand has seen the result that Magento historically offered them and have never looked back since moving to Shopify Plus. Since migrating to Shopify Plus, the Gymshark team has been able to focus entirely on growing the brand and exploring innovative new products such as fitness apparel designed to boost energy, and next-generation wearables aimed at preventing injuries.
2. Allbirds
Allbirds was founded with the vision of creating a completely new category of footwear inspired by natural materials, driven by the belief in making better things in a better way. Their Shopify store effectively communicates the brand's story, highlights its products, and reflects its strong commitment to sustainability. The website remains clean, straightforward, and easy to navigate, offering a seamless shopping experience that aligns with the brand’s values.
3. Kylie Cosmetics
Kylie Cosmetics, founded by Kylie Jenner, leverages Shopify’s capabilities to run its successful direct-to-consumer model. The brand focuses on beauty enthusiasts, especially millennials and Gen Z. Kylie Cosmetics has grown rapidly and expanded into skincare and exclusive limited-edition product lines. Back in August 2016, Kylie Cosmetics handled over 200K visitors who flooded the online store all at once during one of the biggest product launches in eCommerce history and testiment to the number of users that Shopify can handle.
4.OBEY Clothing
OBEY Clothing, the streetwear brand founded by artist Shepard Fairey, uses Shopify to sell its apparel, accessories, and art-inspired products. The brand is deeply rooted in political activism and street art culture, using Shopify’s platform to engage with its audience and promote its limited-edition releases.
In 2024, OBEY Clothing’s estimated revenue was £50 million, with a large portion of sales coming through its online platform.
5. Heinz
Heinz transitioned to Shopify to streamline its direct-to-consumer operations, moving away from third-party retailers. The company focuses on virtual-first strategies, including subscriptions and limited-edition product drops. eCommerce isn't an obvious choice for buying your tin of beans, but Heinz choose Shopify to power their eCommerce strategy. Heinz has experienced significant growth in online sales, contributing to its multi-billion-pound annual revenue.
6. Victoria Beckham Beauty
Victoria Beckham Beauty, founded by the renowned fashion icon, operates on Shopify to deliver its premium beauty products directly to consumers. The website features a minimalist, luxury-oriented design that aligns with the brand’s high-end image. With a strong focus on sustainability, the brand offers high-quality skincare and cosmetics aimed at a discerning, luxury-conscious audience.
7. Represent
Represent is a British luxury streetwear brand known for crafting high-quality garments. The brand has experienced rapid growth on the Shopify Plus platform, supported by a strong, community-driven social media strategy. Represent continues to expand its presence as a premium UK streetwear label, leveraging Shopify to scale its operations and connect with a dedicated audience.
8. Lisa Eldridge
Lisa Eldridge is a highly regarded and successful makeup brand founded by renowned British makeup artist Lisa Eldridge, celebrated for her work with leading celebrities and top fashion publications. The brand is recognised for its high-quality, expertly curated products that embody Eldridge’s professional expertise and refined aesthetic. Powered by Shopify Plus, the online store efficiently manages millions of sessions each month, supporting its global customer base9.
9. David Beckham Eyewear
The striking new label, DB Eyewear by David Beckham, has recently launched to market via Shopify Plus. The brand seamlessly blends effortless British style and attitude with a timeless, vintage-inspired aesthetic, underpinned by meticulous attention to detail and functionality.
10. Bremont Watches
Bremont Watch Company is a luxury British watchmaker based in England, renowned for its aviation-inspired timepieces. With an annual production of around 10,000 watches and estimated yearly revenue of £40 million, Bremont delivers exceptional craftsmanship and precision. The brand sells its luxury watches through a Shopify-powered eCommerce store, supporting a global direct-to-consumer strategy.
How WIRO Helps Brands Go Bigger on Shopify
WIRO is a strategic eCommerce Growth Agency built for brands ready to scale. We’ve helped UK DTC brands optimise performance, increase conversions, and prepare their Shopify stores for global growth.
Whether you're a fast-growing lifestyle brand or a premium homeware business, we help you make the most of Shopify's potential. That could mean improving your site speed, redesigning your user experience, or introducing custom features that help customers buy faster and with more confidence.
We’ve supported brands like Avery Row, helping them rework their tech stack, simplify customer journeys, and see measurable improvements in performance including higher Add to Cart rates and stronger year-on-year growth. Our team doesn’t just build websites, we focus on what’s going to help your business grow.
Here’s what that looks like in practice:
- Faster page loads and smoother browsing to reduce bounce rates
- UX and CRO-focused design to increase conversions
- Custom Shopify features built around your customers’ needs
- Ongoing optimisation so your store keeps improving, not just launching
We’ve done this across fashion, interiors, baby & toddler products, and more and we bring real insight to every project we take on.
Conclusion
The biggest UK brands on Shopify didn’t reach the top by chance. They combined bold ideas with solid execution investing in performance, smart design, and customer-first thinking. And they used Shopify not just as a platform, but as a powerful foundation for long-term growth. Whether you're just getting started or ready to scale, there’s something to learn from these standout Shopify store examples.
At WIRO, we help brands across the UK build Shopify experiences that are fast, intuitive, and built to grow. From technical audits to full-scale redesigns, we work with businesses that want to lead not follow.
Ready to take your Shopify store to the next level? Get in touch today
