6 Essential eCommerce Tools for Lifestyle Brands

In the competitive world of eCommerce, lifestyle brands need more than just a visually appealing store to thrive. The right eCommerce tools can streamline operations, enhance customer experiences, and boost conversion rates. Whether it’s improving site speed, automating marketing, or optimising the checkout process, leveraging the best Shopify apps can significantly impact your brand’s success. At WIRO, we’ve worked with leading lifestyle brands to optimise their eCommerce operations, helping them scale efficiently while maintaining a seamless customer experience.

In this blog, we’ll explore six must-have eCommerce tools, their benefits, and best practices for integrating them into your Shopify store.

Must-Have Tools for Lifestyle Brands

1. Klaviyo – Email & SMS Marketing

Klaviyo is a game-changer for lifestyle brands looking to build strong customer relationships. With automated email flows, personalised SMS marketing, and deep segmentation, Klaviyo helps brands like Three Spirit deliver highly targeted campaigns.

Key Benefits:

Personalised email marketing based on customer behaviour.
Automated flows for abandoned carts, post-purchase, and re-engagement.
SMS marketing to boost retention and repeat purchases.

Example: FRANKIE4 grows SMS campaign revenue by 51% with Klaviyo.

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"With Klaviyo, we’re able to make sure we’re not just hitting new customers with heaps of generic product messages. Instead, we’re able to nurture this relationship through relevant personalised content to make consumers feel they’re part of an engaged community." Nancy Hsu, Associate director of CRM & loyalty marketing, FRANKIE4

2. Yotpo – Reviews & UGC

Social proof is crucial for lifestyle brands, and Yotpo provides a seamless way to collect and showcase customer reviews, ratings, and user-generated content (UGC). Brands like Duke + Dexter use Yotpo to build trust and drive conversions.

Key Benefits:

Collect and display verified customer reviews.
Leverage UGC for social media and marketing campaigns.
Boost credibility and conversions with star ratings on product pages.

Example: ACAI Sees a 76% Lift in Sales With the Yotpo Platform

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"We’re constantly listening to customer feedback via Yotpo to improve our existing products and inform new product developments." Martha Tewkesbury, Head of Performance Marketing, ACAI

3. Hotjar – Customer Behaviour Analytics

Understanding how customers interact with your website is essential for optimising conversions. Hotjar provides heatmaps, session recordings, and surveys to give brands actionable insights into user behaviour.

Key Benefits:

Identify drop-off points in the customer journey.
Improve user experience with real-time feedback.
Increase conversion rates by optimising page design.

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"We really love Hotjar. I share all the insights I find with the team. We get the Customer Success Manager to watch Recordings. UX person to watch recordings. Devs watch recordings. It’s a team effort. It’s democratic learning." - Luke Calton, Product Lead, Hussle

4. Klaviyo – Back-in-Stock Alerts

Stockouts can lead to lost sales, but Klaviyo's back in stock feature for Shopify allows customers to subscribe to back in stock alerts. Setting up back in stock consists of creating a flow in Klaviyo and adding a customisable code snippet to your Shopify store. Ideal for high-demand lifestyle brands.

Key Benefits:

When a product goes back in stock, Klaviyo automatically triggers email or SMS notifications to subscribers who expressed interest in that product.
Monitor the performance of your back-in-stock alerts, including open rates, click-through rates, and conversions, to optimise your strategy.
Provides omnichannel support

5. Gorgias – Customer Support Automation

Gorgias is a helpdesk solution designed specifically for e-commerce brands, allowing businesses to automate customer support while maintaining a personal touch. It centralises queries from email, live chat, and social media in one dashboard.

Key Benefits:

AI-powered responses to handle FAQs and common issues.
Integrates with Shopify to provide instant order details.
Personalised customer interactions via email, chat, and social media.

Example: Lifestyle brands like Manière De Voir use Gorgias to automate customer support while maintaining high-quality, personalised responses.

6. LoyaltyLion – Loyalty & Rewards

Building customer loyalty is crucial for lifestyle brands, and LoyaltyLion provides a comprehensive rewards program that encourages repeat purchases.

Key Benefits:

Customised loyalty programs to boost retention.
Reward customers for purchases, referrals, and social engagement.
Integrates seamlessly with Shopify for a smooth experience.

Example: Represent Clothing drives a 4x higher lifetime value from loyalty program members

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"The migration in itself was effortless. When we did the move, we were in a bit of a sticky spot with a product launch on the horizon, and we needed to switch. We got up and running within a week, and we’ve been doing great things ever since."

How WIRO Can Help

At WIRO, we specialise in helping lifestyle brands maximise their potential on Shopify. We’ve worked with brands like Avery Row to optimise their tech stack, improve customer engagement, and boost sales through strategic tool integration. Our expertise ensures that every tool is tailored to your brand’s specific needs, enhancing efficiency and growth.

Why Work with WIRO?

Proven track record with lifestyle brands.
Expertise in Shopify development and integrations.
Data-driven strategies for sustainable growth.

Conclusion

Integrating the right eCommerce tools can transform your Shopify store, improving customer experience, operational efficiency, and revenue. Partnering with WIRO ensures these integrations are executed flawlessly, setting your brand up for long-term success in the UK market.

6 Essential eCommerce Tools for Lifestyle Brands