Aaron Wallace

Founded by Aaron Wallace in 2016, dedicated to revolutionising curly and afro hair and skin care. With a deep understanding of the unique challenges faced by our clientele, Aaron Wallace have spent years researching and developing products that truly work, without compromising on quality or safety. Their commitment to excellence is reflected in our use of natural ingredients, such as Black Seed Oil and Mango Butter, which nourish and protect, combating dryness, breakage, and promoting healthy growth. Aaron Wallace is more than just a brand; they're on a mission to change the face of male grooming.
launch website
INDUSTRY
Health & Fitness
Beauty
services
Development
Replatform
tech
Klaviyo
Yotpo
Shopify
Recharge
Octane AI

149%

Increased conversion

2%

Increased customer retention

75%

Increased Sales

THE BRAND

Aaron Wallace was created by an expert barber in London who saw the need for good quality, natural hair and skin care products, for black men. Their formulations nourish hair for a noticeably softer touch whilst the caffeine extract boosts follicle production for improved growth. Aaron Wallace's customers are black men with afro-textured hair. When visiting the site, they are looking for natural hair and skin care products, with a specific focus on growing healthier and fuller beards.

CRITERIA

The client had a historic site on WooCommerce, looking to migrate to Shopify, however they didn't have the knowledge to do so. They required expert knowledge in migrating customer information and data (such as orders, subscriptions, customer information) to ensure no data was lost in the transition. Whilst the client was happy with the brand application, the sites CX needed improving to ensure a clearer user journey and flow from finding the product, adding to cart and checking out.

"WIRO's team of experts guided us through migrating from WooCommerce, to Shopify. Despite encountering internal roadblocks, they adeptly navigated our challenges, providing support every step of the way. As part of our shift towards a DTC approach, optimisation was critical for us to increase conversion. We've already seen significant improvement to speed performance, especially for our mobile customers, and the checkout process has greatly improved. We're extremely satisfied with their outstanding professionalism and attention to detail and would recommend them to anyone looking for expert support for ecommerce migration to Shopify, or optimisation/conversion enhancements. Thank you for your excellent work and dedicated support!"
Line Barker, Co-founder – Aaron Wallace
PROCESS

To maximize Aaron Wallace's growth potential, we implemented several solutions:

  • We leveraged Recharge to power their subscription service, leading to a substantial increase in subscription sales.
  • By using Yotpo, we empowered customers to leave reviews, improving brand trust and leveraging user-generated content (UGC) to boost conversions.
  • Klaviyo was employed for email marketing campaigns and back-in-stock reminders, nurturing customer relationships and driving repeat purchases.
  • To enhance the customer experience, we integrated Octane AI to incorporate interactive quizzes, engaging visitors and capturing valuable insights.
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PROCESS

To facilitate a seamless transition, we migrated Aaron Wallace from WooCommerce to Shopify. This involved transferring subscription data and historical information, ensuring a smooth migration from a legacy platform to Shopify's advanced ecosystem. By utilising Shopify Plus, we provided a robust foundation for their growth, leveraging its powerful features and scalability.

With our strategic approach, Aaron Wallace witnessed remarkable results, experiencing significant growth in subscription sales, improved conversions, and enhanced customer satisfaction. Our collaboration with partners like Yotpo and Recharge Subscriptions further elevated the brand's image and increased customer trust. By re-platforming to Shopify, we positioned Aaron Wallace for continued success and scalability in the competitive ecommerce landscape.

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Development
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