Aaron Wallace

Aaron Wallace, a pioneering brand in afro hair care for Black men, partnered with WIRO to create an empowering brand experience. Migrating away from Woocommerce and onto Shopify, with a subscriptions model to drive repeat sales and customer retention.

launch website

INDUSTRY

Health & Fitness

Wellness

Beauty

services

Ecommerce Strategy

CX Design

Development

tech

Shopify

Recharge

149%

Increased conversion

2%

Increased customer retention

75%

Increased Sales

THE BRAND

Aaron Wallace, a pioneering brand in afro hair care for Black men, partnered with WIRO to create an empowering brand experience. Dedicated to providing high-quality, natural, and vegan-friendly hair care products that cleanse, condition, hydrate, and strengthen afro hair.

Why Wiro

Aaron Wallace needed reliable technical enhancement to optimize their website. They faced challenges with SEO, conversion rates, and website speed, affecting their online performance.

"WIRO's team of experts guided us through migrating from WooCommerce, to Shopify. Despite encountering internal roadblocks, they adeptly navigated our challenges, providing support every step of the way. As part of our shift towards a DTC approach, optimisation was critical for us to increase conversion. We've already seen significant improvement to speed performance, especially for our mobile customers, and the checkout process has greatly improved. We're extremely satisfied with their outstanding professionalism and attention to detail and would recommend them to anyone looking for expert support for ecommerce migration to Shopify, or optimisation/conversion enhancements. Thank you for your excellent work and dedicated support!"

Line Barker, Co-founder – Aaron Wallace

To maximize Aaron Wallace's growth potential, we implemented several solutions:

We leveraged Recharge to power their subscription service, leading to a substantial increase in subscription sales.
By using Yotpo, we empowered customers to leave reviews, improving brand trust and leveraging user-generated content (UGC) to boost conversions.
Klaviyo was employed for email marketing campaigns and back-in-stock reminders, nurturing customer relationships and driving repeat purchases.
To enhance the customer experience, we integrated Octane AI to incorporate interactive quizzes, engaging visitors and capturing valuable insights.

Replatforming from WooCommerce to Shopify

Recognising the need for a scalable and user-friendly ecommerce platform, we replatformed Aaron Wallace's website from WooCommerce to Shopify. This transition enabled improved site performance, streamlined inventory management, and a more efficient user experience.

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Curated User Experience

WIRO designed a well-curated user experience that aligned with Aaron Wallace's brand vision. We focused on creating an immersive and engaging journey for visitors, allowing them to explore the product range, learn about the brand's mission, and make informed purchase decisions. The user experience was carefully crafted to evoke confidence, pride, and a sense of belonging for Black men.

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Subscriptions Model with Recharge Integration

To enhance customer loyalty and convenience, WIRO implemented a subscriptions model integrated with Recharge. This allowed customers to easily subscribe to Aaron Wallace's products, receive regular deliveries, and enjoy personalized discounts. The integration streamlined the subscription management process, ensuring a seamless experience for both the brand and its customers.

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To facilitate a seamless transition, we migrated Aaron Wallace from WooCommerce to Shopify. This involved transferring subscription data and historical information, ensuring a smooth migration from a legacy platform to Shopify's advanced ecosystem. By utilising Shopify Plus, we provided a robust foundation for their growth, leveraging its powerful features and scalability.

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With our strategic approach, Aaron Wallace witnessed remarkable results, experiencing significant growth in subscription sales, improved conversions, and enhanced customer satisfaction. Our collaboration with partners like Yotpo and Recharge Subscriptions further elevated the brand's image and increased customer trust. By re-platforming to Shopify, we positioned Aaron Wallace for continued success and scalability in the competitive ecommerce landscape.