Aaron Wallace
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THE BRAND
Aaron Wallace was created by an expert barber in London who saw the need for good quality, natural hair and skin care products, for black men. Their formulations nourish hair for a noticeably softer touch whilst the caffeine extract boosts follicle production for improved growth. Aaron Wallace's customers are black men with afro-textured hair. When visiting the site, they are looking for natural hair and skin care products, with a specific focus on growing healthier and fuller beards.
CRITERIA
The client had a historic site on WooCommerce, looking to migrate to Shopify, however they didn't have the knowledge to do so. They required expert knowledge in migrating customer information and data (such as orders, subscriptions, customer information) to ensure no data was lost in the transition. Whilst the client was happy with the brand application, the sites CX needed improving to ensure a clearer user journey and flow from finding the product, adding to cart and checking out.
To maximize Aaron Wallace's growth potential, we implemented several solutions:
- We leveraged Recharge to power their subscription service, leading to a substantial increase in subscription sales.
- By using Yotpo, we empowered customers to leave reviews, improving brand trust and leveraging user-generated content (UGC) to boost conversions.
- Klaviyo was employed for email marketing campaigns and back-in-stock reminders, nurturing customer relationships and driving repeat purchases.
- To enhance the customer experience, we integrated Octane AI to incorporate interactive quizzes, engaging visitors and capturing valuable insights.
To facilitate a seamless transition, we migrated Aaron Wallace from WooCommerce to Shopify. This involved transferring subscription data and historical information, ensuring a smooth migration from a legacy platform to Shopify's advanced ecosystem. By utilising Shopify Plus, we provided a robust foundation for their growth, leveraging its powerful features and scalability.
With our strategic approach, Aaron Wallace witnessed remarkable results, experiencing significant growth in subscription sales, improved conversions, and enhanced customer satisfaction. Our collaboration with partners like Yotpo and Recharge Subscriptions further elevated the brand's image and increased customer trust. By re-platforming to Shopify, we positioned Aaron Wallace for continued success and scalability in the competitive ecommerce landscape.
