WIRO Shortlisted Across 4 Categories at the European Agency Awards 2025

2025 has marked a defining moment for WIRO. What began as a mission to deliver data-led, creative commerce on Shopify Plus has evolved into industry-wide recognition and this year, that recognition has gone international. On top of WIRO receiving Shopify Premier Status in recent weeks, we’re officially on the shortlist for four categories at the European Agency Awards 2025.

• UX Agency of the Year
• CRO Agency of the Year
• Best Agency Culture
• eCommerce Agency of the Year

For us, this recognition isn’t just about the trophies. It’s about what we’ve built  a team, a way of working, and a results-driven approach that consistently moves the needle for ambitious eCommerce brands.

Who We Are

We are results-driven eCommerce Growth Agency who partner with and support ambitious DTC home and lifestyle brands by designing, developing and optimising their Shopify Plus stores.

We combine creative design with technical precision to help brands scale faster, perform stronger, and convert better. With a over decade of experience and a track record of empowering 500+ DTC brands, we know what it takes to drive growth and scale**.** From CRO, UX and UI design, to technical audits and internationalisation, every service is built around one principle performance through clarity.

Our strength lies in our people. We’re a collective of strategists, designers, developers, analysts, and CRO specialists who share one belief: growth is engineered, not guessed.

WIRO’s culture is grounded in trust, autonomy, and craftsmanship. We invest in people who challenge convention, think commercially, and bring purpose to every project. It’s this culture that has earned us recognition not only for our client work but also as a Best Agency Culture finalist this year.

Our Award-Winning Work

From performance-led development to UX-led CRO strategies, our approach has consistently delivered measurable results.

Here’s a look at some of the work that got us here:

Boosting performance for Avery Row, a sustainable baby brand

We helped Avery Row optimise their tech stack, improve customer engagement, achieve record “Add to Cart” rates with enhanced page speed and functionality.

Result: Raised conversions resulting in approximately 500 additional sales per month.

Transforming Seafood Retail for Wright Brothers

WIRO helped Wright Brothers, a leading UK seafood supplier, transition from B2B to D2C by building trust, increasing conversions, and driving customer retention through strategic eCommerce enhancements. From integrating Yotpo reviews to launching a loyalty programme and optimising buyer journeys, every change was designed to improve user trust and engagement.

Result: A stronger customer journey and a conversion rate uplift equivalent to 170 additional monthly sales.

Scaling Growth for Frahm

WIRO redefined Frahm’s eCommerce experience with a UX-led transformation. By simplifying pre-orders, improving navigation, and enhancing site performance, we built a smoother, faster, and more premium user experience that reflected the brand’s identity.

Result: Monthly sales grew 2.2x from £50,000 to £90,000 while AOV from £180 to £216.

Optimising Conversions for Oliver Brown

For Oliver Brown, WIRO implemented a focused CRO strategy that emphasised legacy storytelling, clear CTAs, and streamlined collection highlights. The data-backed experiment led to significant performance gains across engagement and revenue metrics.

Result: +17.1% increase in CVR, +8.5% uplift in AOV, and a 26% rise in monthly revenue from £230,000 to £290,000.

Duke + Dexter eCommerce UX Optimisation

WIRO elevated Duke + Dexter’s online store with a refined luxury UX, enhancing product imagery, filtering, mini-cart design, homepage storytelling, mobile search, and loyalty features.

Result: A clearer, higher-converting shopping experience with a successful new loyalty programme.

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Every project is grounded in the same principle: build with purpose, optimise with data, and scale with clarity. Read more case studies here.

What Our Clients Say

Our clients’ words speak louder than any award:

These stories are the reason we do what we do. The awards are recognition but the results are the real reward.

Why We Were Shortlisted

Being recognised across four categories is more than coincidence, it’s a reflection of our integrated approach to growth.

• UX Agency of the Year: Honouring our design frameworks that fuse creative simplicity with behavioural insight.
• CRO Agency of the Year: Recognising our data-led experimentation and proven uplifts across conversion and AOV.
• Best Agency Culture: Celebrating the culture of ownership, learning, and craftsmanship that drives our delivery.
• eCommerce Agency of the Year: A testament to how we bridge UX, CRO, and Shopify development into measurable business outcomes.

UX, CRO, or development are three parts of one system. That’s what makes WIRO’s process scalable, repeatable, and commercially focused.

Behind the Shortlist: Our Way of Working

Our recognition this year also comes down to the way we work.

Every WIRO engagement follows a data-first, collaboration-led process:

1. Audit: In-depth performance and CRO audits using analytics, behavioural data, and accessibility insights.
2. Hypothesis: Prioritising opportunities based on potential revenue impact, effort, and evidence.
3. Execution: Fast, iterative delivery cycles combining UX design, development, and QA testing.
4. Measurement: Always-on optimisation tracking ROI and performance across every metric that matters.

It’s this structured process powered by a senior team and transparent documentation that ensures speed without compromise.

WIRO at its core: People, Process & Performance

At WIRO, awards are milestones, not finish lines.

They recognise what we’ve always prioritised process excellence and people excellence.

Our team operates with a shared mindset:

• Data-led creativity: Every idea must earn its place through proof.
• Cultural integrity: No egos, no shortcuts, just ownership and curiosity.
• Continuous improvement: Whether it’s refining our CRO methodology or enhancing our internal QA systems, progress never pauses.

This nomination validates the collective strength of the team not just in the work we deliver, but in the way we deliver it.

What This Recognition Means

Being shortlisted across these categories is both a moment of pride and a reminder of what’s possible when clarity meets craft.

For our team, it reinforces our belief that great UX is commercial, great CRO is scientific, and great culture is the engine that sustains both.

We’re proud to be recognised alongside other leading agencies and even prouder of the people who make WIRO what it is a partner that helps eCommerce brands grow, scale, and outperform expectations.

Conclusion

From knowledge-sharing sessions to deep-dive CRO experiments, we’ve built a culture that thrives on autonomy, curiosity, and data-driven creativity. Being shortlisted for Best Agency Culture feels especially meaningful because it celebrates how our people think, collaborate, and deliver together.

Recognition across categories like UX, CRO, and eCommerce Agency of the Year is a milestone for WIRO but it’s also a reminder that the best work still lies ahead.

If you’re an ambitious eCommerce brand looking to transform your Shopify store into a high-performing growth engine, we’d love to talk.

‍Book a Consultation now